The client was transitioning from an old ecommerce CMS to a new platform. They were concerned about losing organic traffic due to the changes in the site’s structure. Ensuring a smooth migration without traffic loss was a major concern for the client.
What we provided:
To address these concerns, we delivered the following:
Site Redirection Plan: We conducted consulting calls and provided a detailed redirection plan document, outlining steps to mitigate any potential SEO losses during the site migration.
What were the results:
The site migration was highly successful:
The client experienced a 300% increase in organic growth at its peak post-migration.
There was no traffic loss during the transition, ensuring continuous visibility and engagement.
What were the challenges:
Capturing Site Data: One of the initial challenges was capturing all the site’s data to create a comprehensive “site profile.”
Producing Recommendations: Using the “site profile” document, we generated accurate recommendations to ensure the site’s SEO integrity during migration.
Client Collaboration: It was crucial to share and align these recommendations with the client for final implementation.
Ongoing Monitoring: We conducted recurring checkups throughout the migration process to promptly address any issues and ensure a smooth transition.
This case study illustrates how a well-executed site redirection plan can successfully preserve and even enhance organic traffic during a significant platform migration.
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