What was the issue:

What we provided:

GTM Events Rewrite: Rewrote all Google Tag Manager events to be compatible with GA4, ensuring accurate tracking and data collection.
Production Documentation: Created a comprehensive production document detailing all the tags on the site and their specific functions, providing clarity and transparency for the client.
Testing and Publishing: Conducted rigorous testing to ensure everything functioned correctly before publishing the updated accounts.
QA and Handoff: Provided quality assurance and conducted handoff calls to guide the client through the new setup, ensuring they were fully equipped to manage the system moving forward.

All 6 multinational pet food sites were successfully migrated to GA4, with cookie consent enabled through OneTrust.
The client now tracks 250,000 sessions per month across all properties, maintaining robust data collection and insights.

Multiple Stakeholders: Coordinating with multiple stakeholders and departments to prioritize and implement changes was a significant challenge that required clear communication and effective project management.
Interdepartmental Communication: Explaining issues and updates to other departments required careful communication to ensure everyone was on the same page.
Focused Documentation: Creating detailed documentation that highlighted issues, including examples of expected outputs, was essential to ensure a smooth transition and ongoing understanding.