The client managed several partner sites, all using the same CMS, and needed to implement ecommerce event tagging across these sites. With 50 accounts to manage, they required expert guidance on how to efficiently implement an ecommerce data layer using Google Tag Manager.
What we provided:
To address the client’s needs, the following services were delivered:
Initial Container and Site Inspection: Conducted a thorough inspection of the initial containers and sites to understand the current setup and identify potential issues.
Working Solution for Sample Sites: Developed a working solution for 5 sample sites, creating a parent recipe file that could be easily loaded into the remaining accounts for consistent implementation.
Training and Support: Provided training and QA sessions to guide the client through the implementation process. Additionally, ongoing support was offered for consecutive “self-guided” implementations, ensuring the client could confidently manage the process independently.
What were the results:
The implementation was a significant success:
The client achieved $11,816,400 in purchases across 50 websites in the 12 months following the implementation.
What were the challenges:
Coaching Development Team: One of the key challenges was coaching the development team on proper data layer expectations to ensure accurate and effective implementation.
Training and Handoff: Ensuring a smooth handoff with comprehensive training was essential to empower the client’s team to manage the ongoing implementations successfully.
This case study demonstrates how expert guidance and a structured approach to ecommerce event tagging can lead to substantial financial outcomes across multiple sites.
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