The client needed to completely redo their website but was concerned about losing valuable SEO organic placements that had been carefully cultivated over time. Preserving their search engine rankings while transitioning to a new site was a top priority.
What we provided:
To ensure a smooth transition without sacrificing SEO performance, the following solutions were offered:
Site Redirection Plan: Conducted consulting calls and developed a comprehensive redirection plan. This included a detailed document with step-by-step instructions on how to mitigate any potential SEO losses during the site migration.
What were the results:
The site redesign was a success, with the outcome being even better than the original. Not only were there no organic losses, but the client also experienced organic gains in search engine rankings, enhancing their online visibility and traffic.
What were the challenges:
Capturing Site Data: The first challenge was to capture all the existing site data to create a complete “site profile,” which served as the foundation for the redirection strategy.
Producing Recommendations: Using the “site profile” document, precise recommendations were formulated to ensure SEO integrity during the migration.
Client Collaboration: Recommendations were shared with the client, and close collaboration was necessary to ensure the final implementation was carried out correctly.
Recurring Checkups: Ongoing checkups were conducted throughout the migration process to monitor progress and address any issues that arose, ensuring a seamless transition.
This case study demonstrates how a well-executed site redirection plan can safeguard and even improve a client’s SEO performance during a major website overhaul, resulting in sustained and enhanced organic search visibility.
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