The client underwent a rebranding and needed to establish their new site organically through SEO. Unlike typical site rollouts, no redirection was initially part of the plan. Additionally, the client identified a specific customer demographic that was more valuable and required immediate targeting through the new site.
What we provided:
To meet the client’s goals, the following SEO services were delivered:
SEO Content: Developed high-quality content tailored to the client’s new brand and targeted demographic.
On-Site SEO Optimization: Implemented on-site SEO strategies to enhance the new site's visibility and search engine performance.
SEO Redirection: Despite the initial plan, we introduced SEO redirection from the old site to the new, directing relevant URLs to ensure continuity in search rankings.
SEO Links: Built a network of SEO links to further boost the new site's authority and search engine presence.
YouTube SEO Optimization: Optimized YouTube videos with targeted keywords to improve visibility and engagement on the platform.
What were the results:
Secured three industry publication interviews in a new niche, establishing the client as an authority in their rebranded market.
Attracted new customers from the targeted niche, successfully reaching the demographic highlighted by the client.
Achieved a 300% organic traffic growth at peak, significantly boosting the site’s visibility and customer engagement.
What were the challenges:
Regular Content Posting: Ensuring that content was posted regularly was a challenge, requiring consistent effort to maintain SEO momentum.
Client Education on Redirection: Getting the client to understand the importance of SEO redirection was critical, as it played a pivotal role in maintaining search rankings during the transition.
This case study highlights the successful rebranding and SEO strategy that led to substantial organic growth, new market penetration, and enhanced visibility for the client in their targeted niche.
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