Case Study #1: Major US Healthcare Company Visualizes and Analyzes 700,000 GA Events per Month
What was the issue:
The client, a major US healthcare company, invested millions of dollars to create a resource platform for patients and healthcare providers. The primary challenge was demonstrating the site's usage and identifying the most utilized resources. The client needed an effective way to showcase the site's engagement and understand which resources were being accessed the most by the public and credentialed medical providers.
What we provided:
To address these needs, the following solutions were provided:
GTM and Funnel Coaching: Guided the client on how to effectively use Google Tag Manager (GTM) and set up conversion funnels.
Unique GTM Events Based on KPIs: Developed specific GTM events tailored to the client’s Key Performance Indicators (KPIs).
Custom-Made Reporting for Leadership: Created customized reports to provide leadership with clear insights and actionable data.
Data Analysis and Upkeep: Ensured continuous analysis and maintenance of the data to keep it relevant and accurate.
Event Legend Document: Produced a document that described each event in detail and provided examples, helping the client understand the data better.
What were the challenges:
Navigating KPI Selection: Engaged in tough conversations with the client to decide which KPIs to tag and determine the best implementation strategies.
Technology Changes: Managed the transition and challenges related to technology changes, such as the implementation of OneTrust Cookie Consent.
This case study illustrates how a major healthcare company was able to leverage data visualization and analysis to enhance their understanding of user engagement, leading to more informed decision-making and improved resource allocation.
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